Facebook has an estimated 1.5 billion users on their network, which makes it one of the most optimal platforms online, as long as you know what you are doing! In fact, there are over 2 million advertisers on Facebook looking to reach out to new clients and customers. Now do not let the level of competition scare you, as many of these advertisers are not taking advantage of the ad strategies we are going to talk about today.
If you rush into any type of ad campaign and not create a strategic targeting campaign, you more than likely are going to be throwing money and Mark Zuckerberg.
In addition, you will not have the data that is needed to understand why your campaigns are not succeeding. You have to know how to attract the right type of customers on Facebook. One of the most important aspects of creating a viable Facebook ad campaign is that you understand the basics of targeting the right audience. We have five strategies below that you are going to want to implement on your next campaign.