Search Engine Marketing

Tips for Using Sales Funnels to Increase Your Conversion Rate

February 23, 2017 by Erick B

The sales funnel is an effective way of visualizing how your marketing campaign works, and the route that a target takes from seeing your advertisements to becoming a paying customer. The sales funnel includes every part of the buying process, and it shows the ideal route, and how each activity relates to others during the campaign.

A typical sales funnel would look something like this:

Marketing through acquisition channels
Visitors
Leads
Opportunities
Sales
Satisfaction
Retention
Cross selling, up-selling and winback for repeat customers

That is a single funnel, but the real picture is rather different, and looks more like a web, with multiple acquisition channels creating leads from different avenues, and even your existing satisfied customers sometimes feeding you leads. Mapping out this process will help you find strengths and weaknesses in your marketing.

How Do You Increase Traffic To Your New Blog?

February 2, 2020February 23, 2017 by Erick B

So, you have hit the publish button on your first blog post and expect traffic to start rolling in. It is that easy, right? Wrong, many of us have been there before. We hit publish on our latest blog post and expect the likes and shares to come rolling in. In fact, getting web traffic is not that easy. You should have a well-devised strategy to attract the right kind of traffic to your blog. On the other hand, getting any type of traffic is not the answer to this predicament. You should attract highly targeted traffic that will convert easily. What is the purpose of writing an amazing blog post without a good return on it? The return could come in the form of sales, leads or whatever other forms you expect, for that matter. Here are valuable tips to increase highly targeted traffic to your new blog.

Best Keyword Research Tactics – Tips that will Skyrocket Your Website’s Rankings

April 7, 2018February 13, 2016 by Erick B

Keyword research can be likened to market research for online businesses.’ During the business planning process, a market research is conducted to gather relevant and important information related to one’s market; which reveals a report about the prospect consumers of the market. In online businesses, a keyword research is conducted for the same purpose.
Search engines have algorithms that define how the search engine will rank the websites/blogs according to the keywords contained in them. Therefore, only relevant keywords must be used carefully in the content.

Whether you already own an online business, or are planning to start one; this article will teach you all the tips you need to enhance your keywords to such a superior level, that your rankings and conversion rates increase substantially. Attempt has been made herein: to leave no stone unturned in providing you with the best keyword research tactics that will shoot up the sales of your online business.