So, you have hit the publish button on your first blog post and expect traffic to start rolling in. It is that easy, right? Wrong, many of us have been there before. We hit publish on our latest blog post and expect the likes and shares to come rolling in. In fact, getting web traffic is not that easy. You should have a well-devised strategy to attract the right kind of traffic to your blog. On the other hand, getting any type of traffic is not the answer to this predicament. You should attract highly targeted traffic that will convert easily. What is the purpose of writing an amazing blog post without a good return on it? The return could come in the form of sales, leads or whatever other forms you expect, for that matter. Here are valuable tips to increase highly targeted traffic to your new blog.
Share Your Content More Than Once
Many bloggers share their posts once and completely forget about it after that. This is not the right thing to do if you expect a higher reader turnout for the post. Okay, you distributed the post on all of your social channels once! But what about the readers who missed the initial communication? That’s why it is important that you share the post more than once depending on the rules of the platform that you share. You need to do it in a timely manner so that the visitors who read the post will not be bombarded with the same message immediately upon reading the first post. Experts believe that you can easily double your social media visitors by following such a schedule.
Target Your Blog Posts To An Audience Who Will Likely Share The Message
When considering who you are going to write for, make sure you target the post to an audience who is likely to spread the word by sharing your content across their social media platforms. Most of the time, blog posts that are written in a particular style are better shared than a boring message. This is why it is important to have an idea of the best styles of blog posts if you want to improve the visitors to your blog. Telling a story is one of the best types of blog posts that has a tendency to get shared easily. But this doesn’t mean that you should not share your content with visitors who are less active in spreading the word, especially if they are passionate about your content and are more likely to buy from you. It is better to choose a combination of these visitor groups when devising a strategy to share your blog posts. That will help improve the traffic to your new blog quite effectively.
Write Blog Content That Is SEO-Friendly
Search engines offer the best opportunity for highly targeted traffic to your blog posts. But most bloggers miss this golden opportunity due to various reasons such as ignorance and fear. In fact, search engine optimization will never interfere with great writing when done correctly. Google alone has more than six billion daily searches from across the globe. What better way to take advantage of this highly targeted traffic than writing an SEO-friendly blog post? In fact, writing an SEO-friendly blog post is not difficult if you use an SEO-friendly content management system such as WordPress, Joomla, or Drupal.
As a blogger, you need to install Google Analytics on your blog. Don’t worry; it is 100% free. Installing the software is not enough, you need to pay close attention to the results it offers. You will see where the visits originate, what others say about your content, and which sources can drive quality traffic to your blog when you pay close attention to the results on Google Analytics. The software will tell you where you are succeeding and where there is more opportunity. This is why you need to do it right now without further delay.
Repurposing Your Content
Repurposing your content by transforming your existing content into other media forms is an important factor to increase the traffic. You can transform your existing content into a podcast, an e-book, a slide presentation, a video, or an infographic quite easily. In fact, there are many free tools that allow you to do this. You should already be taking advantages of these free resources to repurpose your content and increase the traffic to your new blog.
Guest Blogging And Accepting Guest Posts Of Other Marketers
At first, you may find it difficult to convince the authority bloggers out there to accept your guest posts on their blogs. But once you build your authority in the industry, it is definitely doable. If you have friends and professional connections in the industry, you can convince them to accept a good post that you have written and ask them to return the favor. In fact, guest blogging is one of the best ways of building authority in the industry, especially for a new blogger. Your content should be top-notch in order to get accepted by authority bloggers in the industry. It is a useful way of earning high-quality links as well as lots of traffic to your site. The site you choose to guest post should have a relevant and sizable audience. It is a waste of time to write for blogs that are not targeted to your industry.
Commenting on other blogs in your industry is an effective method of increasing the traffic to your new blog. This is one of the best ways to get highly targeted traffic when done the right way. Don’t try to spam them with your link and an irrelevant comment. That will not work in this day and age. You should add a quality comment that is highly relevant to the post that you are commenting on. This practice will help bring more traffic to your new blog.
The aforementioned read offers information on how you should go about increasing traffic to your new blog.